BRAND ACTIVATION
Haagen Dazs
This campaign mainly aims to promote the new flavor for the summer edition. It is the party event for press and media, as well as the guests from the lucky drawn activity on the social medial ( Facebook and Instagram). The key theme of events was set as the Fruity Party which relates to the summertime and new fruity flavors. I worked together with the marketing team and creative in order to organize the event spaces. My main tasks include designing the whole props and decoration in the event i.e. the stage backdrops, photograph backgrounds, as well as social media advertising like press releases, posts, and maps.
Lay's
This activation project required promoting Lay's new products which include four new flavors. The theme is clearly making the relation of those flavors to the feeling in life. My task is to readjust the key visual elements and create a mock-up design of the installation in several settings.
INFOGRAPHIC
The design component for the following maps includes building icons and overall layout. The purpose of those maps is for both online use and offline publishing. Meanwhile, the posters for online use consist of more information and fewer figures. The layout and color scheme is varies depending on the companies' profile and target readers.
Map & Icon
Poster
DIAGRAM & COLLAGE
The method using for the following architectural diagrams and collages compose of photoshops, illustrator, Sketchup, and rendering.
